Way TV
Stark, cinematic minimalism built around a massive typographic window. A pitch-black canvas gives complete visual weight to the central logotype, which masks moving video footage between tiny, precise uppercase descriptors.
Visit site ↗Colour
Background#0b0b0b
Text#eae9e6
Accent#be0808
Surface#0b0b0b
Muted#eae9e6
Typefaces
- Display
- GT America
- Body
- GT America
- Mono
- —
- Source
- self_hosted
- Scale
- 11 · 12 · 30 · 180
Layout
- Grid
- 15 columns
- Container
- 1400px
- Spacing base
- 10px
- Radius
- 0px
Capture
- Category
- media
- Sections
- 1
- Captured
- 2026-08-27
- Rhythm
- dark
Type rules
- all copy set in uppercase GT America across both display and micro text
- extreme scale jump from 11px micro-copy directly to 180px brand display mark
- tight line-height and negative tracking on display type
Colour rules
- pure pitch-black #0b0b0b canvas across the entire experience
- visual imagery and dynamic motion strictly contained within typographic letterforms
Voice rules
- all typography written in full uppercase
- manifesto copy set in tight, condensed paragraph blocks
Holds it together
- center the primary logotype with dynamic media masked inside the glyph paths
- frame large display type with single-line 11px uppercase descriptors above and below
- maintain an uninterrupted monochrome black background with zero card outlines or visible borders
Contrast
text on background16.2:1 AAA
muted text on background16.2:1 AAA
text on surface16.2:1 AAA
accent on background3.0:1 AA Large
background on accent3.0:1 AA Large
Type, measured
- Body
- 11px / 1.2
- Measure
- 40 characters
- Display
- 180px / 0.8
- Tracking
- -0.1em display
- Scale ratio
- 2.01
Voice
- Tone
- declarative, confident
- Sentences
- short
- Person
- first
- Vocabulary
- plain
- Calls to action
- view, close
Built with
- Builder
- —
- Framework
- —
- Motion
- —
- WebGL
- —
- Nav
- —
- Length
- 1.2 screens
Sections in page order
1 strongest marked · 1- 00
hero
StrongestPitch black hero section featuring a massive uppercase brand mark with media masked inside the typography.
- Mood
- bold + quiet
- Layout
- 15 col · centered · airy
