Heretic
Unapologetic, underground, and motorsport-fueled. Gothic blackletter collides with high-octane 3D rally styling against pitch-black and utilitarian slate-grey backgrounds. The design feels like a bespoke race livery built to torch corporate convention.
Rated
7.3/ 10
From 5 analysed sections. Two measured components and one judged by a model. Distinction is a rank within the library; the rest are scores in their own right.
- AI scorejudged
- 9.2
- Systemmeasured
- 5.5
- Distinctionmeasured
- 6.5
- on the grid
- 38%
- vertical rhythm
- 50%
- type on a scale
- 50%
- contrast passing AA
- 80%
- unlike the library
- 0.92
- model craft
- 7.8/10
- model deviation
- 6.2/10
Colour
Typefaces
- Display
- Misfits Blackletter Regular
- Body
- Helvetica Neue Bold
- Mono
- —
- Source
- self_hosted
- Scale
- 14 · 16 · 19 · 24 · 35 · 40
Layout
- Grid
- 24 columns
- Container
- 1380px
- Spacing base
- 5px
- Radius
- 0px
Capture
- Category
- studio
- Sections
- 5
- Captured
- 2026-09-06
- Rhythm
- dark → grey → dark x2 → grey → dark
Type rules
- blackletter gothic display for brand hero statements, tightly tracked grotesque for all body and case copy
- tight negative tracking on headings and dense body copy blocks at 47 characters per line
- all navigation and metadata labels set in uppercase with diamond bullets
Colour rules
- warm amber gold accent used exclusively for high-intent CTA buttons, blackletter lettering, and highlighted verbs
- high contrast shifts between pure black voids and warm slate-grey editorial panels
- checkered racing pattern strip transitions the work into the oversized footer
Voice rules
- use unapologetic colloquial phrasing to dismantle industry norms
- pair brutalist statements with high-craft execution
Holds it together
- contrast ornate blackletter headlines directly with utilitarian Swiss grotesques
- use golden amber on key highlight words and primary action triggers against black surfaces
- frame editorial statements with historical etching illustrations alongside modern brand work
Contrast
Type, measured
- Body
- 19px / 1.4
- Measure
- 47 characters
- Display
- 40px / 1.1
- Tracking
- -0.06em display
- Scale ratio
- 1.20
Voice
- Tone
- provocative, blunt, confident
- Sentences
- medium
- Person
- first
- Vocabulary
- vernacular
- Calls to action
- book, agree, deny
Built with
- Builder
- framer
- Framework
- —
- Motion
- lenis
- WebGL
- —
- Nav
- —
- Length
- 7.9 screens
Sections in page order
- 00
hero
StrongDark, defiant marketing studio hero pairing heavy gold blackletter type with a detailed 3D rally car model and an interactive intention gate.
- Mood
- rebellious + energetic
- Layout
- 1 col · centered · balanced

- 01
hero
StrongAn unapologetic agency manifesto hero pairing bold modern typography and gold blackletter accents with a charging medieval knight woodcut.
- Mood
- rebellious + grounded
- Layout
- 2 col · asymmetric · balanced

- 02
testimonial
A dense horizontal row of dark olive quote cards rendered in warm amber typography with prominent quotation glyphs.
- Mood
- reassuring + grounded
- Layout
- 5 col · grid · balanced

- 03
showcase
An earthy, editorial case study index coupling stark grotesque typography and blackletter accents with dense three-column visual galleries.
- Mood
- grounded + rebellious
- Layout
- 3 col · stacked · dense

- 04
footer
StrongBold, punchy yellow footer dominated by a colossal blackletter wordmark, taxi-cab checkered banner, and crisp editorial contact links.
- Mood
- rebellious + energetic
- Layout
- 2 col · asymmetric · dense








