Trends

Mostly light — 83% of the sections measured.

1. light83% · 10
2. dark8% · 1
3. mixed8% · 1

Mostly warm — 100% of the sites.

1. warm100% · 2

Mostly warm — 67% of the sections.

1. warm67% · 8
2. quiet17% · 2
3. clinical8% · 1
4. luxurious8% · 1

Mostly minimal — 100% of the sites.

1. minimal100% · 2
2. editorial50% · 1
3. organic50% · 1
4. swiss50% · 1

Bricolage Grotesque leads at 50%, but it is not a majority.

1. Bricolage Grotesque50% · 1
2. Playfair Display50% · 1

Bricolage Grotesque + Poppins leads at 50%, but it is not a majority. — Only pages that set a different face for body text

1. Bricolage Grotesque + Poppins50% · 1
2. Playfair Display + Inter50% · 1

google leads at 50%, but it is not a majority. — Where the display face comes from, which decides whether it can be used

1. google50% · 1
2. self hosted50% · 1

blue leads at 50%, but it is not a majority.

1. blue50% · 1
2. pink50% · 1

Mostly mixed pairing — 100% of the sites.

1. mixed pairing100% · 2
2. oversized50% · 1
3. serif display50% · 1
4. uppercase50% · 1

No clear winner: cta tops it at 17%, across 8 values. — 6 sections per page on average

1. cta17% · 2
2. feature grid17% · 2
3. hero17% · 2
4. showcase17% · 2
5. faq8% · 1
6. footer8% · 1
7. team8% · 1
8. testimonial8% · 1

Mostly 16 columns — 100% of the sites.

1. 16 columns100% · 1

No clear winner: 16 tops it at 25%, across 7 values. — Columns per section, not per page

1. 1625% · 3
2. 1317% · 2
3. 1417% · 2
4. 217% · 2
5. 48% · 1
6. 88% · 1
7. 98% · 1

Mostly 1000px — 100% of the sites.

1. 1000px100% · 1

Mostly balanced — 67% of the sections measured.

1. balanced67% · 8
2. airy33% · 4