Trends

light leads at 53%, but it is not a majority.

1. light53% · 188
2. dark38% · 134
3. mixed9% · 30

No clear winner: quiet tops it at 26%, across 9 values.

1. quiet26% · 13
2. bold20% · 10
3. editorial20% · 10
4. dreamy10% · 5
5. raw10% · 5
6. clinical4% · 2
7. luxurious4% · 2
8. warm4% · 2

quiet leads at 45%, but it is not a majority.

1. quiet45% · 160
2. editorial13% · 47
3. bold12% · 43
4. clinical9% · 33
5. raw5% · 16
6. warm4% · 15
7. dreamy4% · 14
8. luxurious4% · 13

Mostly minimal — 94% of the sites.

1. minimal94% · 47
2. editorial70% · 35
3. swiss56% · 28
4. experimental46% · 23
5. brutalist30% · 15
6. retro16% · 8
7. organic14% · 7
8. corporate6% · 3

No clear winner: Geist tops it at 4%, across 47 values.

1. Geist4% · 2
2. Neue Montreal4% · 2
3. Switzer4% · 2
4. Aeonik2% · 1
5. Antique Legacy2% · 1
6. Archivo2% · 1
7. AS Therma Bold Condensed2% · 1
8. Baillat Studio2% · 1

No clear winner: AS Therma Bold Condensed + PP Neue Montreal tops it at 2%, across 26 values. — Only pages that set a different face for body text

1. AS Therma Bold Condensed + PP Neue Montreal2% · 1
2. Baillat Studio + NeueMontreal2% · 1
3. Basement Grotesque Black Expanded + JetBrains Mono2% · 1
4. Bricolage Grotesque + Poppins2% · 1
5. Canela Text Trial + Inter2% · 1
6. Garnett + GT America2% · 1
7. HelveticaNowDisplay + Helvetica Monospaced W1G2% · 1
8. Instrument Serif + Author2% · 1

Mostly self hosted — 70% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted70% · 35
2. google28% · 14
3. unknown2% · 1

No clear winner: orange tops it at 23%, across 8 values.

1. orange23% · 8
2. white17% · 6
3. black14% · 5
4. blue14% · 5
5. green11% · 4
6. red11% · 4
7. pink6% · 2
8. teal3% · 1

Mostly oversized — 64% of the sites.

1. oversized64% · 32
2. uppercase54% · 27
3. mixed pairing52% · 26
4. serif display34% · 17
5. mono20% · 10
6. condensed14% · 7
7. highlighted word10% · 5
8. outlined2% · 1

No clear winner: showcase tops it at 26%, across 19 values. — 7 sections per page on average

1. showcase26% · 93
2. hero18% · 62
3. statement12% · 42
4. other11% · 38
5. footer7% · 25
6. feature5% · 18
7. cta4% · 15
8. feature grid3% · 9

12 columns leads at 38%, but it is not a majority.

1. 12 columns38% · 10
2. 16 columns23% · 6
3. 15 columns15% · 4
4. 11 columns8% · 2
5. 13 columns4% · 1
6. 14 columns4% · 1
7. 5 columns4% · 1
8. 9 columns4% · 1

No clear winner: 12 tops it at 22%, across 16 values. — Columns per section, not per page

1. 1222% · 77
2. 116% · 56
3. 1614% · 48
4. 29% · 30
5. 146% · 21
6. 155% · 19
7. 135% · 18
8. 104% · 15

Mostly 1400px — 65% of the sites.

1. 1400px65% · 17
2. 1300px12% · 3
3. 1100px8% · 2
4. 1000px4% · 1
5. 1200px4% · 1
6. 400px4% · 1
7. 800px4% · 1

Mostly airy — 68% of the sections measured.

1. airy68% · 241
2. balanced26% · 90
3. dense6% · 21