Trends

Mostly light — 63% of the sections measured.

1. light63% · 52
2. dark35% · 29
3. mixed1% · 1

Mostly quiet — 100% of the sites.

1. quiet100% · 13

Mostly quiet — 80% of the sections.

1. quiet80% · 66
2. editorial10% · 8
3. bold4% · 3
4. clinical2% · 2
5. dreamy1% · 1
6. luxurious1% · 1
7. raw1% · 1

Mostly minimal — 100% of the sites.

1. minimal100% · 13
2. editorial62% · 8
3. swiss62% · 8
4. brutalist31% · 4
5. experimental31% · 4
6. organic8% · 1
7. retro8% · 1

No clear winner: Archivo tops it at 8%, across 13 values.

1. Archivo8% · 1
2. Baillat Studio8% · 1
3. me8% · 1
4. Neue Haas Grotesk Display Pro8% · 1
5. NeueHaasGroteskText Pro8% · 1
6. Noto Sans8% · 1
7. Ogg8% · 1
8. PP Eiko8% · 1

No clear winner: Baillat Studio + NeueMontreal tops it at 8%, across 6 values. — Only pages that set a different face for body text

1. Baillat Studio + NeueMontreal8% · 1
2. me + mo8% · 1
3. Ogg + CentSchbook Mono BT8% · 1
4. PP Eiko + PP Neue Montreal8% · 1
5. Saol + LayGrotesk8% · 1
6. Suisse Intl + Inter8% · 1

Mostly self hosted — 85% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted85% · 11
2. google15% · 2

black leads at 50%, but it is not a majority.

1. black50% · 3
2. green17% · 1
3. teal17% · 1
4. white17% · 1

oversized leads at 54%, but it is not a majority.

1. oversized54% · 7
2. uppercase46% · 6
3. mixed pairing31% · 4
4. mono31% · 4
5. serif display31% · 4
6. condensed8% · 1

No clear winner: showcase tops it at 32%, across 14 values. — 6.3 sections per page on average

1. showcase32% · 26
2. other20% · 16
3. hero17% · 14
4. statement9% · 7
5. feature4% · 3
6. footer4% · 3
7. cta2% · 2
8. nav2% · 2

15 columns is the most common at 30%.

1. 15 columns30% · 3
2. 16 columns30% · 3
3. 12 columns20% · 2
4. 11 columns10% · 1
5. 13 columns10% · 1

No clear winner: 12 tops it at 26%, across 14 values. — Columns per section, not per page

1. 1226% · 21
2. 1618% · 15
3. 1513% · 11
4. 112% · 10
5. 1310% · 8
6. 105% · 4
7. 114% · 3
8. 144% · 3

Mostly 1400px — 60% of the sites.

1. 1400px60% · 6
2. 1100px20% · 2
3. 1300px10% · 1
4. 400px10% · 1

Mostly airy — 93% of the sections measured.

1. airy93% · 76
2. balanced7% · 6