Trends

Mostly dark — 100% of the sections measured.

1. dark100% · 22

Mostly luxurious — 100% of the sites.

1. luxurious100% · 2

luxurious leads at 45%, but it is not a majority.

1. luxurious45% · 10
2. quiet27% · 6
3. clinical14% · 3
4. dreamy5% · 1
5. editorial5% · 1
6. playful5% · 1

Mostly editorial — 100% of the sites.

1. editorial100% · 2
2. minimal100% · 2
3. experimental50% · 1
4. retro50% · 1

Lora leads at 50%, but it is not a majority.

1. Lora50% · 1
2. Mongolian Baiti50% · 1

Lora + Inter leads at 50%, but it is not a majority. — Only pages that set a different face for body text

1. Lora + Inter50% · 1
2. Mongolian Baiti + Montserrat50% · 1

Mostly google — 100% of the sites. — Where the display face comes from, which decides whether it can be used

1. google100% · 2

Mostly white — 100% of the sites.

1. white100% · 2

Mostly mixed pairing — 100% of the sites.

1. mixed pairing100% · 2
2. serif display100% · 2
3. uppercase100% · 2
4. mono50% · 1
5. oversized50% · 1

No clear winner: statement tops it at 23%, across 11 values. — 11 sections per page on average

1. statement23% · 5
2. showcase18% · 4
3. hero14% · 3
4. feature grid9% · 2
5. footer9% · 2
6. comparison5% · 1
7. cta5% · 1
8. feature5% · 1

No clear winner: 1 tops it at 18%, across 11 values. — Columns per section, not per page

1. 118% · 4
2. 1614% · 3
3. 109% · 2
4. 129% · 2
5. 159% · 2
6. 29% · 2
7. 39% · 2
8. 59% · 2

Mostly airy — 64% of the sections measured.

1. airy64% · 14
2. balanced32% · 7
3. dense5% · 1