Trends

Mostly light — 77% of the sections measured.

1. light77% · 43
2. dark14% · 8
3. mixed9% · 5

Mostly editorial — 100% of the sites.

1. editorial100% · 10

quiet leads at 45%, but it is not a majority.

1. quiet45% · 25
2. editorial32% · 18
3. bold9% · 5
4. clinical5% · 3
5. playful5% · 3
6. dreamy4% · 2

Mostly editorial — 90% of the sites.

1. editorial90% · 9
2. minimal90% · 9
3. swiss70% · 7
4. experimental30% · 3
5. organic10% · 1

No clear winner: Neue Montreal tops it at 20%, across 9 values.

1. Neue Montreal20% · 2
2. Aeonik10% · 1
3. Antique Legacy10% · 1
4. Canela Text Trial10% · 1
5. Geist10% · 1
6. LocomotiveNew10% · 1
7. OTAlpha10% · 1
8. PP Editorial New10% · 1

Canela Text Trial + Inter is the most common at 10%. — Only pages that set a different face for body text

1. Canela Text Trial + Inter10% · 1
2. LocomotiveNew + HelveticaNowDisplay10% · 1
3. PP Editorial New + Geist10% · 1
4. PP Editorial Old + Apfel Grotezk10% · 1

Mostly self hosted — 70% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted70% · 7
2. google30% · 3

green leads at 43%, but it is not a majority.

1. green43% · 3
2. black29% · 2
3. orange14% · 1
4. white14% · 1

Mostly mixed pairing — 70% of the sites.

1. mixed pairing70% · 7
2. oversized50% · 5
3. serif display40% · 4
4. condensed20% · 2
5. highlighted word10% · 1

No clear winner: showcase tops it at 34%, across 9 values. — 5.6 sections per page on average

1. showcase34% · 19
2. hero27% · 15
3. footer11% · 6
4. statement11% · 6
5. other7% · 4
6. gallery5% · 3
7. logo bar2% · 1
8. pricing2% · 1

Mostly 12 columns — 60% of the sites.

1. 12 columns60% · 3
2. 14 columns20% · 1
3. 16 columns20% · 1

No clear winner: 1 tops it at 27%, across 11 values. — Columns per section, not per page

1. 127% · 15
2. 1218% · 10
3. 216% · 9
4. 1411% · 6
5. 1611% · 6
6. 115% · 3
7. 104% · 2
8. 44% · 2

Mostly 1400px — 60% of the sites.

1. 1400px60% · 3
2. 1300px20% · 1
3. 800px20% · 1

Mostly airy — 61% of the sections measured.

1. airy61% · 34
2. balanced36% · 20
3. dense4% · 2