Trends

Mostly light — 64% of the sections measured.

1. light64% · 36
2. dark25% · 14
3. mixed11% · 6

Mostly dreamy — 100% of the sites.

1. dreamy100% · 5

quiet leads at 52%, but it is not a majority.

1. quiet52% · 29
2. dreamy18% · 10
3. editorial11% · 6
4. warm9% · 5
5. playful7% · 4
6. bold4% · 2

Mostly editorial — 100% of the sites.

1. editorial100% · 5
2. minimal100% · 5
3. organic80% · 4
4. experimental60% · 3
5. corporate20% · 1
6. retro20% · 1
7. swiss20% · 1

Instrument Serif is the most common at 20%.

1. Instrument Serif20% · 1
2. Satoshi20% · 1
3. serrif20% · 1
4. Source Serif 420% · 1
5. Tiempos Headline20% · 1

Instrument Serif + Author is the most common at 20%. — Only pages that set a different face for body text

1. Instrument Serif + Author20% · 1
2. Satoshi + DM Sans20% · 1
3. serrif + saans20% · 1
4. Tiempos Headline + Inter20% · 1

Mostly google — 80% of the sites. — Where the display face comes from, which decides whether it can be used

1. google80% · 4
2. self hosted20% · 1

Mostly blue — 60% of the sites.

1. blue60% · 3
2. orange20% · 1
3. white20% · 1

Mostly mixed pairing — 100% of the sites.

1. mixed pairing100% · 5
2. serif display80% · 4
3. oversized60% · 3
4. highlighted word20% · 1
5. uppercase20% · 1

No clear winner: other tops it at 20%, across 15 values. — 11.2 sections per page on average

1. other20% · 11
2. showcase18% · 10
3. statement14% · 8
4. cta9% · 5
5. hero9% · 5
6. faq5% · 3
7. feature grid5% · 3
8. feature4% · 2

Mostly 12 columns — 100% of the sites.

1. 12 columns100% · 1

No clear winner: 16 tops it at 21%, across 14 values. — Columns per section, not per page

1. 1621% · 12
2. 1216% · 9
3. 113% · 7
4. 611% · 6
5. 107% · 4
6. 37% · 4
7. 135% · 3
8. 145% · 3

Mostly 1400px — 100% of the sites.

1. 1400px100% · 1

Mostly airy — 82% of the sections measured.

1. airy82% · 46
2. balanced18% · 10