Trends
Every number here is counted from the newest capture of each site, so a site re-captured eleven times still counts once. Human corrections are included.
Dark or light
small sample · 2 sitesMostly light — 83% of the sections measured.
- light83% · 20
- dark8% · 2
- mixed8% · 2
Mood, by site
small sample · 2 sitesMostly clinical — 100% of the sites.
- clinical100% · 2
Mood, by section
small sample · 2 sitesMostly clinical — 71% of the sections.
- clinical71% · 17
- bold13% · 3
- quiet13% · 3
- warm4% · 1
Style
small sample · 2 sitesMostly corporate — 100% of the sites.
- corporate100% · 2
- minimal100% · 2
- swiss50% · 1
Display typefaces
small sample · 2 sitesExo 2 leads at 50%, but it is not a majority.
- Exo 250% · 1
- General Sans50% · 1
Where the type comes from
small sample · 2 sitesgoogle leads at 50%, but it is not a majority. — Where the display face comes from, which decides whether it can be used
- google50% · 1
- self hosted50% · 1
Accent colour
small sample · 2 sitesblue leads at 50%, but it is not a majority.
Type treatment
small sample · 2 sitesMostly uppercase — 100% of the sites.
- uppercase100% · 2
- highlighted word50% · 1
- mixed pairing50% · 1
- oversized50% · 1
Sections a page is built from
small sample · 2 sitesfeature leads at 38%, but it is not a majority. — 12 sections per page on average
- feature38% · 9
- pricing13% · 3
- showcase13% · 3
- footer8% · 2
- hero8% · 2
- stats8% · 2
- cta4% · 1
- statement4% · 1
Columns per section
small sample · 2 sitesNo clear winner: 2 tops it at 25%, across 8 values. — Columns per section, not per page
- 225% · 6
- 121% · 5
- 1217% · 4
- 313% · 3
- 108% · 2
- 118% · 2
- 164% · 1
- 84% · 1
Density
small sample · 2 sitesMostly balanced — 75% of the sections measured.
- balanced75% · 18
- airy17% · 4
- dense8% · 2
Counted from 2 sites. A slice of fewer than eight is marked as a small sample, because a percentage of five sites is a story about five sites. Browse the library.