Trends

Mostly dark — 67% of the sections measured.

1. dark67% · 50
2. light17% · 13
3. mixed16% · 12

Mostly bold — 100% of the sites.

1. bold100% · 10

bold leads at 40%, but it is not a majority.

1. bold40% · 30
2. quiet32% · 24
3. editorial13% · 10
4. clinical7% · 5
5. raw5% · 4
6. luxurious1% · 1
7. nostalgic1% · 1

Mostly minimal — 90% of the sites.

1. minimal90% · 9
2. editorial70% · 7
3. swiss70% · 7
4. brutalist60% · 6
5. experimental60% · 6
6. retro30% · 3

No clear winner: Garnett tops it at 10%, across 10 values.

1. Garnett10% · 1
2. Geist10% · 1
3. GT America10% · 1
4. InterWeb10% · 1
5. Mattone10% · 1
6. Misfits Blackletter10% · 1
7. Neue Haas Grotesk Disp Pro10% · 1
8. Neue Haas Grotesk Text Pro10% · 1

Garnett + GT America is the most common at 10%. — Only pages that set a different face for body text

1. Garnett + GT America10% · 1
2. Mattone + Inter10% · 1
3. Misfits Blackletter + Helvetica Neue10% · 1
4. PP Right Grotesk Tight + PP Neue Montreal10% · 1

Mostly self hosted — 90% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted90% · 9
2. google10% · 1

orange leads at 43%, but it is not a majority.

1. orange43% · 3
2. red29% · 2
3. pink14% · 1
4. white14% · 1

Mostly oversized — 100% of the sites.

1. oversized100% · 10
2. uppercase100% · 10
3. condensed30% · 3
4. mixed pairing30% · 3
5. highlighted word20% · 2
6. mono10% · 1
7. serif display10% · 1

No clear winner: showcase tops it at 25%, across 14 values. — 7.5 sections per page on average

1. showcase25% · 19
2. hero20% · 15
3. statement16% · 12
4. footer9% · 7
5. other8% · 6
6. cta4% · 3
7. logo bar4% · 3
8. feature grid3% · 2

Mostly 12 columns — 67% of the sites.

1. 12 columns67% · 4
2. 11 columns17% · 1
3. 15 columns17% · 1

12 leads at 37%, but it is not a majority. — Columns per section, not per page

1. 1237% · 28
2. 116% · 12
3. 29% · 7
4. 168% · 6
5. 87% · 5
6. 155% · 4
7. 114% · 3
8. 94% · 3

Mostly 1400px — 83% of the sites.

1. 1400px83% · 5
2. 1300px17% · 1

Mostly airy — 61% of the sections measured.

1. airy61% · 46
2. balanced25% · 19
3. dense13% · 10