Trends

Mostly light — 63% of the sections measured.

1. light63% · 57
2. dark25% · 23
3. mixed12% · 11

quiet leads at 36%, but it is not a majority.

1. quiet36% · 4
2. bold27% · 3
3. raw18% · 2
4. dreamy9% · 1
5. editorial9% · 1

quiet leads at 49%, but it is not a majority.

1. quiet49% · 45
2. editorial20% · 18
3. bold12% · 11
4. clinical7% · 6
5. raw5% · 5
6. dreamy2% · 2
7. nostalgic2% · 2
8. warm2% · 2

Mostly minimal — 100% of the sites.

1. minimal100% · 11
2. editorial91% · 10
3. swiss73% · 8
4. brutalist55% · 6
5. experimental45% · 5
6. retro27% · 3
7. organic18% · 2

No clear winner: Switzer tops it at 18%, across 10 values.

1. Switzer18% · 2
2. Antique Legacy9% · 1
3. AS Therma Bold Condensed9% · 1
4. Baillat Studio9% · 1
5. Geist9% · 1
6. Misfits Blackletter9% · 1
7. Neue Haas Grotesk Display Pro9% · 1
8. NeueHaasGroteskText Pro9% · 1

AS Therma Bold Condensed + PP Neue Montreal is the most common at 9%. — Only pages that set a different face for body text

1. AS Therma Bold Condensed + PP Neue Montreal9% · 1
2. Baillat Studio + NeueMontreal9% · 1
3. Misfits Blackletter + Helvetica Neue9% · 1
4. serrif + saans9% · 1
5. TimesNowSemiLight + FKGroteskMonoRegular9% · 1

Mostly self hosted — 82% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted82% · 9
2. google18% · 2

orange is the most common at 33%.

1. orange33% · 3
2. green22% · 2
3. white22% · 2
4. black11% · 1
5. red11% · 1

Mostly oversized — 64% of the sites.

1. oversized64% · 7
2. uppercase55% · 6
3. mixed pairing45% · 5
4. mono36% · 4
5. condensed27% · 3
6. serif display27% · 3
7. highlighted word18% · 2

No clear winner: showcase tops it at 30%, across 15 values. — 8.3 sections per page on average

1. showcase30% · 27
2. hero15% · 14
3. statement10% · 9
4. footer8% · 7
5. other8% · 7
6. cta5% · 5
7. feature4% · 4
8. testimonial4% · 4

11 columns is the most common at 33%.

1. 11 columns33% · 1
2. 12 columns33% · 1
3. 15 columns33% · 1

No clear winner: 12 tops it at 18%, across 15 values. — Columns per section, not per page

1. 1218% · 16
2. 113% · 12
3. 1613% · 12
4. 213% · 12
5. 159% · 8
6. 135% · 5
7. 145% · 5
8. 34% · 4

Mostly 1400px — 100% of the sites.

1. 1400px100% · 3

Mostly airy — 70% of the sections measured.

1. airy70% · 64
2. balanced25% · 23
3. dense4% · 4