Trends

Mostly light — 64% of the sections measured.

1. light64% · 9
2. dark29% · 4
3. mixed7% · 1

Mostly dreamy — 100% of the sites.

1. dreamy100% · 1

No clear winner: editorial tops it at 29%, across 6 values.

1. editorial29% · 4
2. quiet29% · 4
3. dreamy14% · 2
4. warm14% · 2
5. bold7% · 1
6. playful7% · 1

Mostly corporate — 100% of the sites.

1. corporate100% · 1
2. editorial100% · 1
3. experimental100% · 1
4. minimal100% · 1
5. organic100% · 1
6. retro100% · 1

Mostly Tiempos Headline — 100% of the sites.

1. Tiempos Headline100% · 1

Mostly Tiempos Headline + Inter — 100% of the sites. — Only pages that set a different face for body text

1. Tiempos Headline + Inter100% · 1

Mostly google — 100% of the sites. — Where the display face comes from, which decides whether it can be used

1. google100% · 1

Mostly orange — 100% of the sites.

1. orange100% · 1

Mostly mixed pairing — 100% of the sites.

1. mixed pairing100% · 1
2. oversized100% · 1
3. serif display100% · 1
4. uppercase100% · 1

No clear winner: cta tops it at 21%, across 9 values. — 14 sections per page on average

1. cta21% · 3
2. faq14% · 2
3. hero14% · 2
4. other14% · 2
5. announcement7% · 1
6. feature grid7% · 1
7. logo bar7% · 1
8. showcase7% · 1

No clear winner: 12 tops it at 29%, across 8 values. — Columns per section, not per page

1. 1229% · 4
2. 1629% · 4
3. 17% · 1
4. 107% · 1
5. 117% · 1
6. 137% · 1
7. 157% · 1
8. 67% · 1

Mostly airy — 64% of the sections measured.

1. airy64% · 9
2. balanced36% · 5