Trends

dark leads at 53%, but it is not a majority.

1. dark53% · 61
2. light43% · 50
3. mixed4% · 5

quiet leads at 38%, but it is not a majority.

1. quiet38% · 8
2. bold24% · 5
3. editorial24% · 5
4. dreamy5% · 1
5. playful5% · 1
6. warm5% · 1

Mostly quiet — 60% of the sections.

1. quiet60% · 70
2. bold14% · 16
3. editorial9% · 10
4. clinical4% · 5
5. playful4% · 5
6. dreamy3% · 3
7. raw3% · 3
8. luxurious2% · 2

Mostly minimal — 86% of the sites.

1. minimal86% · 18
2. editorial57% · 12
3. swiss52% · 11
4. experimental48% · 10
5. brutalist24% · 5
6. retro14% · 3
7. organic10% · 2

No clear winner: Aeonik tops it at 5%, across 21 values.

1. Aeonik5% · 1
2. Archivo5% · 1
3. Bricolage Grotesque5% · 1
4. Garnett5% · 1
5. Geist5% · 1
6. Instrument Serif5% · 1
7. Mattone5% · 1
8. me5% · 1

No clear winner: Bricolage Grotesque + Poppins tops it at 5%, across 12 values. — Only pages that set a different face for body text

1. Bricolage Grotesque + Poppins5% · 1
2. Garnett + GT America5% · 1
3. Instrument Serif + Author5% · 1
4. Mattone + Inter5% · 1
5. me + mo5% · 1
6. Ogg + CentSchbook Mono BT5% · 1
7. PP Editorial New + Geist5% · 1
8. PP Editorial Old + Apfel Grotezk5% · 1

Mostly self hosted — 76% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted76% · 16
2. google24% · 5

No clear winner: black tops it at 23%, across 8 values.

1. black23% · 3
2. blue15% · 2
3. green15% · 2
4. white15% · 2
5. orange8% · 1
6. pink8% · 1
7. red8% · 1
8. teal8% · 1

oversized leads at 57%, but it is not a majority.

1. oversized57% · 12
2. uppercase52% · 11
3. mixed pairing38% · 8
4. serif display33% · 7
5. condensed14% · 3
6. mono14% · 3
7. highlighted word5% · 1

No clear winner: showcase tops it at 29%, across 13 values. — 5.5 sections per page on average

1. showcase29% · 34
2. hero21% · 24
3. other19% · 22
4. statement12% · 14
5. footer6% · 7
6. cta3% · 4
7. gallery3% · 3
8. nav2% · 2

12 columns leads at 47%, but it is not a majority.

1. 12 columns47% · 7
2. 16 columns27% · 4
3. 15 columns13% · 2
4. 11 columns7% · 1
5. 13 columns7% · 1

No clear winner: 12 tops it at 34%, across 13 values. — Columns per section, not per page

1. 1234% · 40
2. 117% · 20
3. 1616% · 18
4. 137% · 8
5. 146% · 7
6. 156% · 7
7. 103% · 3
8. 23% · 3

Mostly 1400px — 67% of the sites.

1. 1400px67% · 10
2. 1100px13% · 2
3. 1000px7% · 1
4. 1300px7% · 1
5. 400px7% · 1

Mostly airy — 84% of the sections measured.

1. airy84% · 97
2. balanced10% · 12
3. dense6% · 7