Trends
Every number here is counted from the newest capture of each site, so a site re-captured eleven times still counts once. Human corrections are included.
Dark or light
small sample · 1 sitesMostly light — 75% of the sections measured.
- light75% · 6
- dark13% · 1
- mixed13% · 1
Mood, by site
small sample · 1 sitesMostly warm — 100% of the sites.
- warm100% · 1
Mood, by section
small sample · 1 sitesMostly warm — 88% of the sections.
- warm88% · 7
- luxurious13% · 1
Style
small sample · 1 sitesMostly editorial — 100% of the sites.
- editorial100% · 1
- minimal100% · 1
- organic100% · 1
Display typefaces
small sample · 1 sitesMostly Playfair Display — 100% of the sites.
- Playfair Display100% · 1
Pairings
small sample · 1 sitesMostly Playfair Display + Inter — 100% of the sites. — Only pages that set a different face for body text
- Playfair Display + Inter100% · 1
Where the type comes from
small sample · 1 sitesMostly self hosted — 100% of the sites. — Where the display face comes from, which decides whether it can be used
- self hosted100% · 1
Accent colour
small sample · 1 sitesMostly pink — 100% of the sites.
- pink100% · 1
Type treatment
small sample · 1 sitesMostly mixed pairing — 100% of the sites.
- mixed pairing100% · 1
- serif display100% · 1
Sections a page is built from
small sample · 1 sitesNo clear winner: cta tops it at 13%, across 8 values. — 8 sections per page on average
- cta13% · 1
- faq13% · 1
- feature grid13% · 1
- footer13% · 1
- hero13% · 1
- showcase13% · 1
- team13% · 1
- testimonial13% · 1
Columns per section
small sample · 1 sitesNo clear winner: 13 tops it at 25%, across 7 values. — Columns per section, not per page
- 1325% · 2
- 1413% · 1
- 1613% · 1
- 213% · 1
- 413% · 1
- 813% · 1
- 913% · 1
Density
small sample · 1 sitesMostly balanced — 75% of the sections measured.
- balanced75% · 6
- airy25% · 2
Counted from 1 sites. A slice of fewer than eight is marked as a small sample, because a percentage of five sites is a story about five sites. Browse the library.