Trends
Every number here is counted from the newest capture of each site, so a site re-captured eleven times still counts once. Human corrections are included.
Dark or light
small sample · 1 sitesMostly light — 94% of the sections measured.
- light94% · 16
- dark6% · 1
Mood, by site
small sample · 1 sitesMostly clinical — 100% of the sites.
- clinical100% · 1
Mood, by section
small sample · 1 sitesMostly clinical — 82% of the sections.
- clinical82% · 14
- quiet12% · 2
- warm6% · 1
Style
small sample · 1 sitesMostly corporate — 100% of the sites.
- corporate100% · 1
- minimal100% · 1
- swiss100% · 1
Display typefaces
small sample · 1 sitesMostly General Sans — 100% of the sites.
- General Sans100% · 1
Where the type comes from
small sample · 1 sitesMostly google — 100% of the sites. — Where the display face comes from, which decides whether it can be used
- google100% · 1
Accent colour
small sample · 1 sitesMostly blue — 100% of the sites.
- blue100% · 1
Type treatment
small sample · 1 sitesMostly highlighted word — 100% of the sites.
- highlighted word100% · 1
- mixed pairing100% · 1
- oversized100% · 1
- uppercase100% · 1
Sections a page is built from
small sample · 1 sitesfeature leads at 47%, but it is not a majority. — 17 sections per page on average
- feature47% · 8
- pricing18% · 3
- cta6% · 1
- footer6% · 1
- hero6% · 1
- statement6% · 1
- stats6% · 1
- team6% · 1
Columns per section
small sample · 1 sitesNo clear winner: 2 tops it at 29%, across 8 values. — Columns per section, not per page
- 229% · 5
- 124% · 4
- 1112% · 2
- 1212% · 2
- 106% · 1
- 166% · 1
- 36% · 1
- 86% · 1
Density
small sample · 1 sitesMostly balanced — 76% of the sections measured.
- balanced76% · 13
- airy18% · 3
- dense6% · 1
Counted from 1 sites. A slice of fewer than eight is marked as a small sample, because a percentage of five sites is a story about five sites. Browse the library.