Trends

Mostly dark — 66% of the sections measured.

1. dark66% · 23
2. light26% · 9
3. mixed9% · 3

Mostly dreamy — 67% of the sites.

1. dreamy67% · 2
2. luxurious33% · 1

quiet leads at 46%, but it is not a majority.

1. quiet46% · 16
2. dreamy20% · 7
3. clinical9% · 3
4. luxurious9% · 3
5. editorial6% · 2
6. playful6% · 2
7. bold3% · 1
8. warm3% · 1

Mostly editorial — 100% of the sites.

1. editorial100% · 3
2. minimal100% · 3
3. experimental67% · 2
4. organic33% · 1
5. retro33% · 1

Lora is the most common at 33%.

1. Lora33% · 1
2. Satoshi33% · 1
3. Source Serif 433% · 1

Lora + Inter is the most common at 33%. — Only pages that set a different face for body text

1. Lora + Inter33% · 1
2. Satoshi + DM Sans33% · 1

Mostly google — 100% of the sites. — Where the display face comes from, which decides whether it can be used

1. google100% · 3

Mostly blue — 67% of the sites.

1. blue67% · 2
2. white33% · 1

Mostly mixed pairing — 100% of the sites.

1. mixed pairing100% · 3
2. oversized67% · 2
3. serif display67% · 2
4. highlighted word33% · 1
5. mono33% · 1
6. uppercase33% · 1

No clear winner: statement tops it at 29%, across 14 values. — 11.7 sections per page on average

1. statement29% · 10
2. other14% · 5
3. feature9% · 3
4. hero9% · 3
5. showcase9% · 3
6. feature grid6% · 2
7. testimonial6% · 2
8. comparison3% · 1

No clear winner: 1 tops it at 26%, across 14 values. — Columns per section, not per page

1. 126% · 9
2. 1614% · 5
3. 109% · 3
4. 149% · 3
5. 29% · 3
6. 39% · 3
7. 126% · 2
8. 113% · 1

Mostly airy — 80% of the sections measured.

1. airy80% · 28
2. balanced20% · 7