Trends

Mostly light — 72% of the sections measured.

1. light72% · 21
2. dark14% · 4
3. mixed14% · 4

bold is the most common at 25%.

1. bold25% · 1
2. editorial25% · 1
3. quiet25% · 1
4. raw25% · 1

quiet leads at 41%, but it is not a majority.

1. quiet41% · 12
2. editorial24% · 7
3. bold21% · 6
4. raw14% · 4

Mostly editorial — 100% of the sites.

1. editorial100% · 4
2. minimal100% · 4
3. swiss100% · 4
4. brutalist50% · 2
5. experimental50% · 2

HelveticaNowDisplay is the most common at 25%.

1. HelveticaNowDisplay25% · 1
2. InterWeb25% · 1
3. LocomotiveNew25% · 1
4. Suisse BP Intl25% · 1

HelveticaNowDisplay + Helvetica Monospaced W1G is the most common at 25%. — Only pages that set a different face for body text

1. HelveticaNowDisplay + Helvetica Monospaced W1G25% · 1
2. LocomotiveNew + HelveticaNowDisplay25% · 1

Mostly self hosted — 75% of the sites. — Where the display face comes from, which decides whether it can be used

1. self hosted75% · 3
2. unknown25% · 1

Mostly oversized — 100% of the sites.

1. oversized100% · 4
2. uppercase75% · 3
3. mixed pairing50% · 2
4. condensed25% · 1
5. mono25% · 1
6. serif display25% · 1

showcase leads at 38%, but it is not a majority. — 7.3 sections per page on average

1. showcase38% · 11
2. hero24% · 7
3. statement17% · 5
4. footer10% · 3
5. feature3% · 1
6. logo bar3% · 1
7. other3% · 1

12 columns is the most common at 33%.

1. 12 columns33% · 1
2. 16 columns33% · 1
3. 9 columns33% · 1

No clear winner: 12 tops it at 21%, across 11 values. — Columns per section, not per page

1. 1221% · 6
2. 1617% · 5
3. 914% · 4
4. 1110% · 3
5. 17% · 2
6. 107% · 2
7. 147% · 2
8. 87% · 2

Mostly 1300px — 67% of the sites.

1. 1300px67% · 2
2. 1400px33% · 1

Mostly airy — 76% of the sections measured.

1. airy76% · 22
2. balanced14% · 4
3. dense10% · 3