MUUDS

Curated catalog of analyzed web design.

otherhalf-studio

Refined editorial agency aesthetic grounded by an exposed structural column grid and elevated typography. Warm cream surfaces are punctuated by vivid cobalt blue service tiers and luminous acid-yellow highlighter blooms that emphasize conversion-critical copy.

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Colour

Background#fefdf9
Text#333333
Accent#006fda
Surface#ffffff
Muted#333333

Typefaces

Display
Cedrat Standard
Body
Yet Grotesk
Mono
degular-mono
Source
adobe
Scale
12 · 14 · 16 · 19 · 24 · 32

Layout

Grid
Container
Spacing base
8px
Radius
0px · 4px

Capture

Category
other
Sections
19
Captured
2026-08-30
Rhythm
cream x3 → yellow → cream x2 → cobalt x2 → cream → yellow → cream x5 → cobalt → cream x2 → cobalt

Type rules

  • display type set in high-contrast editorial serifs at 80px with sentence casing
  • body text set in clean grotesque at 14px with a 70 character measure
  • all navigational labels, stats subtitles, and metadata set in uppercase monospace

Colour rules

  • cream (#fefdf9) forms the default background across 80% of the page
  • electric cobalt blue (#006fda) anchors major interactive blocks, primary CTA buttons, and the footer
  • acid yellow (#f7ff89) is reserved exclusively for the top promo bar, stats band, and glowing text highlight blooms

Voice rules

  • assertive ecommerce expertise without corporate jargon
  • cheeky conversational meta-humour in announcement bar

Holds it together

  • draw faint exposed vertical grid lines continuously down the page structure
  • apply a soft radial yellow glow behind selected headline keywords to mimic marker highlighting
  • pair large editorial serif headings with precise uppercase monospace metadata tags
  • alternate cream backgrounds with full-bleed cobalt blue panels to structure content sections

Contrast

text on background12.4:1 AAA
muted text on background12.4:1 AAA
text on surface12.6:1 AAA
accent on background4.8:1 AA
background on accent4.8:1 AA

Type, measured

Body
14px / 1.28
Measure
70 characters
Display
80px / 1.2
Tracking
-0.013em display
Scale ratio
1.55

Voice

Tone
confident, direct, witty
Sentences
short
Person
first
Vocabulary
plain
Calls to action
work, view, submit

Built with

Builder
Framework
Motion
gsap, swiper
WebGL
Nav
top_bar, 7 items
Length
12.7 screens

Sections in page order

19

Rhythm — each block is a section, as wide as it is tall, in the colour it is on

  1. 00

    nav

    A cheeky header pairing a vibrant neon yellow announcement banner with a crisp, grid-structured studio navigation.

    Mood
    playful + editorial
    Layout
    1 col · stacked · balanced
    Open section →
    A cheeky header pairing a vibrant neon yellow announcement banner with a crisp, grid-structured studio navigation.
  2. 01

    hero

    A crisp, airy agency hero with editorial serif typography, a bold blue geometric emblem, and soft yellow highlights across an exposed grid.

    Mood
    editorial + bold
    Layout
    1 col · grid · airy
    Open section →
    A crisp, airy agency hero with editorial serif typography, a bold blue geometric emblem, and soft yellow highlights across an exposed grid.
  3. 02

    showcase

    Vibrant DTC portfolio carousel pairing tactile product photography with structured gridlines and glowing metric callouts.

    Mood
    editorial + playful
    Layout
    2 col · grid · balanced
    Open section →
    Vibrant DTC portfolio carousel pairing tactile product photography with structured gridlines and glowing metric callouts.
  4. 03

    stats

    Punchy acid-yellow stats bar setting large, elegant serif numerals and lowercase labels over a faint column grid.

    Mood
    bold + editorial
    Layout
    4 col · grid · balanced
    Open section →
    Punchy acid-yellow stats bar setting large, elegant serif numerals and lowercase labels over a faint column grid.
  5. 04

    statement

    Warm, editorial agency statement featuring large elegant serif copy accented with soft yellow highlights and inline team avatars.

    Mood
    editorial + warm
    Layout
    16 col · stacked · airy
    Open section →
    Warm, editorial agency statement featuring large elegant serif copy accented with soft yellow highlights and inline team avatars.
  6. 05

    logo bar

    Vibrant horizontal strip of rich client product cards anchored by technical monospace labels on a subtle vertical grid.

    Mood
    playful + clinical
    Layout
    1 col · stacked · balanced
    Open section →
    Vibrant horizontal strip of rich client product cards anchored by technical monospace labels on a subtle vertical grid.
  7. 06

    feature

    Vibrant cobalt service rows pair elegant serif typography and luminous gradient blobs with structured, monospace technical details.

    Mood
    bold + clinical
    Layout
    4 col · stacked · balanced
    Open section →
    Vibrant cobalt service rows pair elegant serif typography and luminous gradient blobs with structured, monospace technical details.
  8. 07

    feature

    An electric blue service row pairing refined serif typography with monospace technical details and a glowing gradient icon.

    Mood
    bold + editorial
    Layout
    4 col · split · balanced
    Open section →
    An electric blue service row pairing refined serif typography with monospace technical details and a glowing gradient icon.
  9. 08

    testimonial

    An elegant editorial testimonial set in refined serif type with a soft highlighter flourish and linked case study card.

    Mood
    editorial + warm
    Layout
    1 col · asymmetric · airy
    Open section →
    An elegant editorial testimonial set in refined serif type with a soft highlighter flourish and linked case study card.
  10. 09

    statement

    High-contrast, luminous acid-yellow partnership statement anchored by refined serif typography over a faint structural column grid.

    Mood
    bold + editorial
    Layout
    4 col · split · balanced
    Open section →
    High-contrast, luminous acid-yellow partnership statement anchored by refined serif typography over a faint structural column grid.
  11. 10

    showcase

    An ultra-minimalist, near-empty grid canvas anchored by precise monospace labels indicating an upcoming project showcase.

    Mood
    quiet + clinical
    Layout
    16 col · split · airy
    Open section →
    An ultra-minimalist, near-empty grid canvas anchored by precise monospace labels indicating an upcoming project showcase.
  12. 11

    showcase

    A restrained, airy case study index pairing elegant serif project titles with monospace service tags across a subtle grid.

    Mood
    editorial + quiet
    Layout
    6 col · grid · airy
    Open section →
    A restrained, airy case study index pairing elegant serif project titles with monospace service tags across a subtle grid.
  13. 12

    showcase

    Structured editorial case study index with visible column guides, thumbnail photography, and high-contrast serif typography paired with monospace tags.

    Mood
    editorial + quiet
    Layout
    6 col · grid · balanced
    Open section →
    Structured editorial case study index with visible column guides, thumbnail photography, and high-contrast serif typography paired with monospace tags.
  14. 13

    showcase

    A clean, structured portfolio index pairing large refined serif titles with technical monospace tags across a subtle background grid.

    Mood
    editorial + quiet
    Layout
    6 col · stacked · airy
    Open section →
    A clean, structured portfolio index pairing large refined serif titles with technical monospace tags across a subtle background grid.
  15. 14

    showcase

    Airy editorial project showcase row divided by precise modular grid lines transitioning into a vivid cobalt band.

    Mood
    editorial + quiet
    Layout
    6 col · grid · airy
    Open section →
    Airy editorial project showcase row divided by precise modular grid lines transitioning into a vivid cobalt band.
  16. 15

    comparison

    High-contrast tabular comparison with electric blue grid borders and neon yellow highlights transitioning into an editorial statement.

    Mood
    bold + editorial
    Layout
    1 col · stacked · balanced
    Open section →
    High-contrast tabular comparison with electric blue grid borders and neon yellow highlights transitioning into an editorial statement.
  17. 16

    team

    A warm, friendly row of rounded team portraits resting quietly atop an expansive cream background.

    Mood
    warm + quiet
    Layout
    6 col · grid · airy
    Open section →
    A warm, friendly row of rounded team portraits resting quietly atop an expansive cream background.
  18. 17

    logo bar

    An expanse of quiet white space anchored at the base by a vibrant blue modular Shopify partner badge.

    Mood
    quiet + clinical
    Layout
    1 col · stacked · airy
    Open section →
    An expanse of quiet white space anchored at the base by a vibrant blue modular Shopify partner badge.
  19. 18

    footer

    High-impact typographic footer dominated by an oversized italic wordmark across a vivid blue block.

    Mood
    bold + editorial
    Layout
    1 col · stacked · airy
    Open section →
    High-impact typographic footer dominated by an oversized italic wordmark across a vivid blue block.

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