decathlonyestalgia-com

An energetic 80s/90s retro-pop campaign celebration with Memphis-style geometric stickers and playful sports apparel. Pale pastel surfaces transition into bold saturated pinks, paired with heavy black linework, pill-shaped action badges, and kinetic editorial layouts.

nostalgic playful rebellious

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Rated

4.6/ 10

From 6 analysed sections. Two measured components and one judged by a model. Distinction is a rank within the library; the rest are scores in their own right.

AI scorejudged: 6.4
Systemmeasured: 3.7
Distinctionmeasured: 1.2

on the grid: 17%
vertical rhythm: 48%
type on a scale: 44%
contrast passing AA: 40%
unlike the library: 0.17
model craft: 6.5/10
model deviation: 8.0/10

Colour

Background#f4f4f4

Text#000000

Accent#d7dd44

Surface#e9dae6

Muted#eaa0cd

Typefaces

Display: Roboto Flex
Body: Roboto Flex
Mono: —
Source: google
Scale: 12 · 14 · 16 · 24 · 40 · 72

Layout

Grid: —
Container: —
Spacing base: 4px
Radius: 0px · 8px

Capture

Category: fashion
Sections: 6
Captured: 2026-08-31
Rhythm: light grey → soft lavender x2 → pale olive grey → light grey → retro pink

Type rules

display typography set at extreme sizes up to 202px in heavy uppercase grotesque
body text set at 16px with tight leading matching snapshot captions and product specs

Colour rules

pale neutral backgrounds (#f4f4f4, #e9dae6) shift subtly to vivid retro tones (#eaa0cd) down the scroll
acid chartreuse (#d7dd44) reserved exclusively for navigation pills and interactive badges
black (#000000) outlines and typography anchor the pastel background palette

Voice rules

all headlines and product titles in uppercase french
artist intros presented with stacked multi-tone vertical text blocks

Holds it together

floating Memphis-style geometric stickers frame the margins around central photography
action buttons use thick black rounded borders with solid acid yellow fills (#d7dd44)
product showcases combine lookbook grids with casual snapshots framed in generous negative space

Contrast

text on background19.1:1 AAA

muted text on background1.8:1 fail

text on surface15.6:1 AAA

accent on background1.3:1 fail

background on accent1.3:1 fail

Type, measured

Body: 16px / 1
Measure: 62 characters
Display: 202px / 0.85
Tracking: 0em display
Scale ratio: 1.88

Voice

Tone: playful, confident
Sentences: medium
Person: mixed
Vocabulary: casual
Calls to action: boutique, menu

Built with

Builder: —
Framework: —
Motion: lenis, swiper
WebGL: yes
Nav: top_bar, 2 items
Length: 19.1 screens

Sections in page order

3 marked strong · 6

Rhythm — each block is a section, as wide as it is tall, in the colour it is on

00
hero
Minimalist retro-sport hero defined by bold sticker-like pill controls and an oversized parabolic frame cutting through clean white space.
Mood
nostalgic + playful
Layout
1 col · centered · airy
Open section →
01
hero
A sparse, pale composition punctuated only by a small retro 80s geometric graphic along the margin.
Mood
nostalgic + playful
Layout
1 col · asymmetric · airy
Open section →
02
showcase
Strong
An experimental, vibrant retro-pop product showcase with dynamic perspective angles and playful illustrated elements.
Mood
playful + nostalgic
Layout
1 col · asymmetric · airy
Open section →
03
other
Strong
An airy, nostalgic canvas framed by colorful Memphis-style geometric illustrations reminiscent of early 90s graphic design.
Mood
nostalgic + playful
Layout
1 col · full bleed · airy
Open section →
04
showcase
A fragmented, playful composition featuring retro pop sticker graphics over snapshot photography against vast open space.
Mood
playful + nostalgic
Layout
1 col · asymmetric · airy
Open section →
05
showcase
Strong
Minimalist editorial fragment with bold condensed typography and tilted photography peeking into generous whitespace.
Mood
rebellious + playful
Layout
1 col · asymmetric · airy
Open section →