ASH
Monolithic, atmospheric dark portfolio defined by colossal typography and ambient horizon lighting. Edge-to-edge grotesque letterforms command the hero before settling into a disciplined two-column project showcase. The deep charcoal backdrop is abruptly broken at the base with a ghosted light statement section.
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Typefaces
- Display
- PP Neue Montreal Book
- Body
- PP Neue Montreal Book
- Mono
- —
- Source
- Scale
- 13 · 14 · 16 · 24 · 32 · 60
Layout
- Grid
- —
- Container
- —
- Spacing base
- 4px
- Radius
- 12px · 999px
Capture
- Category
- portfolio
- Sections
- 5
- Captured
- 2026-08-29
- Rhythm
- dark x4 → light
Type rules
- display type scales massively across full viewport width
- metadata and case study captions set at 14px
Colour rules
- deep dark backdrop dominates the entire flow until the inverted light footer
- vibrant color restricted strictly to thumbnail artwork
Voice rules
- terse role tags beneath titles
- concise statements with no fluff
Holds it together
- display type scales edge-to-edge across the screen
- projects are displayed in a clean two-column grid
- navigation floats centered in a pill container
Contrast
Type, measured
- Body
- 14px / 1.2
- Measure
- 31 characters
- Display
- 461px / 0.87
- Tracking
- 0em display
- Scale ratio
- 2.40
Voice
- Tone
- confident, understated
- Sentences
- short
- Person
- third
- Vocabulary
- plain
- Calls to action
- read, book, subscribe
Built with
- Builder
- framer
- Framework
- —
- Motion
- —
- WebGL
- —
- Nav
- top_bar, 1 items
- Length
- 5.8 screens
Sections in page order
3 marked strong · 5- 00
nav
StrongMinimal, atmospheric dark header featuring a floating pill tab bar suspended over a faint luminous horizon.
- Mood
- quiet + dreamy
- Layout
- 12 col · split · airy

- 01
hero
Massive, razor-sharp grotesque letterforms fill the dark frame edge to edge, creating an immediate and unapologetic statement of brand presence.
- Mood
- bold
- Layout
- 4 col · full bleed · airy

- 02
showcase
StrongDark editorial portfolio showcase featuring clean two-column product cards framed with subtle color backdrops.
- Mood
- editorial + quiet
- Layout
- 2 col · grid · balanced

- 03
showcase
Minimalist dark portfolio grid showcasing agency case study cards with subtle, precise typographic captions below.
- Mood
- quiet + clinical
- Layout
- 2 col · grid · airy

- 04
statement
StrongAn ethereal, nearly invisible off-white statement section featuring colossal ghosted serif typography that blends into the background.
- Mood
- quiet + dreamy
- Layout
- 16 col · full bleed · airy
